Copywriting

My everyday work relies on my writing abilities as I create copy for social media posts, ads, news articles, emails,

web pages, and more. Below are samples of my work.

Sample Ad Copy

When creating digital advertisements, I like to be experimental and include multiple headlines, descriptions, and images, to see which performs best. Those results are then used to construct the next ad campaign. I keep the copy short but impactful.

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Web Pages

During the Nichols College website redesign, I wrote new copy on the following pages:

- https://www.nichols.edu/degrees/accounting/

-https://www.nichols.edu/degrees/business-analytics/

-https://www.nichols.edu/degrees/corporate-finance-and-investments/

-https://www.nichols.edu/degrees/digital-and-social-media-marketing/

-https://www.nichols.edu/degrees/entrepreneurial-management/

-https://www.nichols.edu/degrees/general-business/

-https://www.nichols.edu/degrees/economics-bsba/

-https://www.nichols.edu/degrees/ba-in-economics/

-https://www.nichols.edu/degrees/international-business/

-https://www.nichols.edu/student-life/dining/

In addition, I edited copy on every web page and approved for the final website audit.

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One Sheet

Printed one-sheets are available for prospective students to take home and explore Nichols College programs. When a new program is introduced, I create a one sheet for the Admission Office. I've written copy for six total and below are two samples.